Innovation of an online store led to significant cost reduction not only during the Christmas period

Challenge

A tailor-made solution for the leading toy store on the Czech market

More than ten years ago, Famico, the company that runs https://www.maxikovy-hracky.cz/ , contacted us with a request to create a online store. It was supposed to take all the data from the existing system and build on an interface that would meet modern automation requirements. Nowadays, customers have increasingly higher expectations, which the online store must have reflected perfectly.

The new sales channel solution also had to flawlessly communicate with a new warehouse management system (WMS). This was particularly relevant at the time the client contacted us – just before the main shopping season of the year – Christmas. The WMS had to handle the influx of orders and keep perfect track of each one.

There wasn't much time to create new systems – so any additional expectations had to be communicated as soon as possible, and we had to start working on them immediately.

Solution

Translating the idea into the digital world

During the three months of our work, we focused mainly on creating a completely new core of the shopping platform, developing a unique categorization system, and digitalizing the WMS. The shopping core controls individual autonomous modules, such as: 

• a CRM module for sales support,
• 3 different front ends (e-shops),
• a logistics management tool,
• a feed management module,
• a monitoring system for the entire platform.

These were the specific technologies we used:

• programming languages: JavaScript, PHP, Python, C#,
• frameworks: React.js, Symfony, .NET,
• databases: MariaDB, Elasticsearch, Redis, PostgreSQL,
• other technologies: RabbitMQ.