One of the Most Popular News Apps for Radiotelevisione Svizzera
stars in the App Store
downloads at Google Play & App Store
The modern world demands digital ways to distribute news
The gradual change in consumer behavior and the way news is consumed over the last decade is dramatically changing the strategies and products of TV stations. Mobile apps are coming to the fore, becoming the new center of gravity for news. Radiotelevisione Svizzera (RSI), the Swiss public broadcaster broadcasting in Italian, was the most affected.
Creating a new way to distribute news was a huge challenge - because the trust and loyalty of viewers was at stake. The most precious thing a TV station has.
A mobile solution for two key segments of the television broadcasting industry
RSI TV station needed to create two apps that would cover key components of its portfolio - RSI News for news and RSI Sport for sports results reporting. The brief was based on identified user expectations and their own business needs. It was therefore necessary to provide:
- A mobile app for Android & iOS.
- A simple and intuitive user experience for the general public.
- Online broadcast and video-on-demand archive functionality.
- Personalization of messages according to the user's interests.
- Connection to the backend using internally developed libraries.
- The ability to respond flexibly to unexpected events and report on major events such as the Olympic Games.
Dedicated team + working international collaboration = efficient development.
Assembled mobile team was able to synchronize quickly with the client's project team. This sparked a successful international collaboration in nearshoring mode.
Development in the native languages of both platforms was chosen for the flawless functioning of both apps.
RSI TV is able to deliver news directly into the pockets of its viewers.
Thanks to an efficient division of roles, a quick takeover of all input elements and careful management of cross-border collaboration, the development went smoothly and on time. The app has now been in use for several years to the satisfaction of tens of thousands of users who have downloaded it. Users are now kept informed of the most important international and local news as a result of RSI’s targeted notifications.
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